Harming Is Lowering

Source Domain
verticality, up

Target Domain
harm

- 1 That was a demeaning comment

- 2 I won't do that -- it's degrading!

- 3 He debased himself

Helping Is Raising

- 1 I enjoy reading uplifting literature

Note: be scales of value ("devaluing"), oriented vertically withmaximum value upwards. As such, it is a relative standard(relative to the normative value of the subject), as words like"undervaluing" and "overvaluing" reveal.

Alan Schwartz

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